All companies face challenging times and rather more often than the world needs to know. Whether it is an industrial accident, operations in contentious markets, protest activity, a product recall, employee strike or potential information leak, it pays to monitor social media. Social360 has worked for the world’s largest companies during times of crisis.
- In recent protest activity against the oil and banking industries, grass roots groups employed a range of social media platforms to publicize and document protest activity, as well as encourage brand defacement.
- Confidential information is often released on social media before it is broken by national news outlets and some 90% of business journalists now admit to having sourced a story from social media.*
- Protest groups occasionally publish personal details of management teams on social media platforms with the aim of provoking direct action.
- Protest communities often set up spoof profiles to discredit management plans and spread disinformation.
Delivery of clear, accurate and timely corporate communications during a crisis is essential. We can help ensure you are informed of what consumers, industry commentators and competitors are saying, and more importantly keep you abreast of online protest activity. This means you can focus on your communications strategy.
At Social360, we understand that it is impossible to predict the duration or outcome of a crisis. This is why our service is designed to give you complete flexibility. You stipulate how and when the results are delivered and we do the rest.
Our Crisis Alerts:
- Identify and track protest activity and pressure groups
- Detect illegal activity and contentious content
- Identify false/leaked information
- Monitor brand defacement
- Gauge consumer response
- Highlight celebrity involvement and impact
- Deliver custom reports at variable frequency, including weekend cover
*Use of Social Media Amongst Business Journalists, Brunswick Research, Spring 2011