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	<title>Social360</title>
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	<description>Social Media Monitoring</description>
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		<title>Social media vs traditional media monitoring</title>
		<link>http://social360monitoring.com/social-media-vs-traditional-media-monitoring/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-vs-traditional-media-monitoring</link>
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		<pubDate>Thu, 03 May 2012 10:31:02 +0000</pubDate>
		<dc:creator>Social360</dc:creator>
				<category><![CDATA[Social media monitoring]]></category>

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		<description><![CDATA[A communications director at a major corporate recently told me that they found their social media monitoring (provided by Social360 as it happens!) to be more useful than their press cuttings.  <a href="http://social360monitoring.com/social-media-vs-traditional-media-monitoring/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Addison Lee and the cyclists</title>
		<link>http://social360monitoring.com/addison-lee-and-the-cyclists/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=addison-lee-and-the-cyclists</link>
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		<pubDate>Mon, 30 Apr 2012 14:28:42 +0000</pubDate>
		<dc:creator>Social360</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[Addison Lee insipired the ire of cyclists across London last week with some controversial comments in their in-house magazine.  Social360 spoke to CorpComms magazine about the issue for their article, 'Cyclists Round on Addison Lee'. <a href="http://social360monitoring.com/addison-lee-and-the-cyclists/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social media and corporate crisis communications</title>
		<link>http://social360monitoring.com/social-media-and-corporate-crisis-communications/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-and-corporate-crisis-communications</link>
		<comments>http://social360monitoring.com/social-media-and-corporate-crisis-communications/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 16:33:06 +0000</pubDate>
		<dc:creator>Social360</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[At a Social360 event in London this morning speakers from London Stock Exchange Group, PR firm Brunswick, law firm Schillings and Social360 discussed the present and future role of social media in crisis communications. In front of an invited audience &#8230; <a href="http://social360monitoring.com/social-media-and-corporate-crisis-communications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social media monitoring and statistics</title>
		<link>http://social360monitoring.com/social-media-monitoring-and-statistics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-monitoring-and-statistics</link>
		<comments>http://social360monitoring.com/social-media-monitoring-and-statistics/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 15:07:12 +0000</pubDate>
		<dc:creator>Social360</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://social360monitoring.com/?p=264</guid>
		<description><![CDATA[Statistics are a comforting measure for anyone interested in monitoring their reputation on social media.  A simple number indicating a rise or fall in a metric such as volume or sentiment can give you an at-a-glance representation of how you stand on the social web. This isn’t in doubt. However it’s all too easy to place excessive confidence in the numbers that automated monitoring can generate.  <a href="http://social360monitoring.com/social-media-monitoring-and-statistics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Drum &#8211; NCP to monitor consumer conversation with Social360</title>
		<link>http://social360monitoring.com/the-drum-ncp-to-monitor-consumer-conversation-with-social360/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-drum-ncp-to-monitor-consumer-conversation-with-social360</link>
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		<pubDate>Tue, 14 Feb 2012 14:30:07 +0000</pubDate>
		<dc:creator>Social360</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[From The Drum:  Car parking business NCP has appointed social media monitoring specialist Social360 to track conversations about the brand. http://thedrum.co.uk/news/2012/02/14/ncp-monitor-consumer-conversation-social360]]></description>
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		<title>Car park firm NCP calls in Social360 to listen to consumers &#8211; PRWeek</title>
		<link>http://social360monitoring.com/ncp-calls-in-social360/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ncp-calls-in-social360</link>
		<comments>http://social360monitoring.com/ncp-calls-in-social360/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 11:12:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[PRWeek]]></category>
		<category><![CDATA[Social360]]></category>

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		<description><![CDATA[http://www.prweek.com/uk/news/1116946/Car-park-firm-NCP-calls-Social360-listen-consumers/]]></description>
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		<title>The Challenges of Monitoring – Part 1 – Ambiguity</title>
		<link>http://social360monitoring.com/ambiguity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ambiguity</link>
		<comments>http://social360monitoring.com/ambiguity/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:45:38 +0000</pubDate>
		<dc:creator>Social360</dc:creator>
				<category><![CDATA[The Challenges of Monitoring]]></category>
		<category><![CDATA[Ambiguity]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Social360]]></category>

		<guid isPermaLink="false">http://social360monitoring.com/?p=197</guid>
		<description><![CDATA[In the first of a series of articles investigating some of the key challenges in social media monitoring, Social360’s COO Patrick Herridge investigates the issue of ambiguity. <a href="http://social360monitoring.com/ambiguity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>London Stock Exchange Group hires Social 360 to monitor chatter &#8211; PRWeek</title>
		<link>http://social360monitoring.com/lse-hire-s360/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lse-hire-s360</link>
		<comments>http://social360monitoring.com/lse-hire-s360/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:22:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[London Stock Exchange]]></category>
		<category><![CDATA[PRWeek]]></category>
		<category><![CDATA[Social360]]></category>

		<guid isPermaLink="false">http://social360monitoring.com/?p=250</guid>
		<description><![CDATA[http://www.prweek.com/uk/news/1113029/London-Stock-Exchange-Group-hires-Social-360-monitor-chatter/]]></description>
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