Social360 caught up with Pfizer’s Jennifer Kokell, Senior Manager of Social Communications, to find out her thoughts on digital and social media and its influence on the industry.
Social360: What differs between your “real life” persona and what you are like on social media/online?
JK: I’m a lot more creative on social.
Social360: What was your last post on social media and why?
JK: A shareable family moment on FB. More for my close friends/family network as most of my social handles are private.
Social360: What social media sites do you use professionally?
JK: Facebook, LinkedIN, YouTube, Twitter and soon-to-come Instagram.
Social360: How is the digital world changing your industry?
JK: We’re evolving to User needs and no longer limiting our opportunities because of regulatory hurdles.
Social360: How is social media managed in your organization?
JK: Corporate social is a separate entity and lives under the Corporate Affairs division. Branded social lives with the marketing teams.
Social360: Which organization do you think has a great approach to social media?
JK: American Express, GE, HP, Tasty, Lowes DIY (snapchat).