A communications director at a major corporate recently told me that they found their social media monitoring (provided by Social360 as it happens!) to be more useful than their press cuttings. Their reasoning was that, whilst they were largely aware of any major pieces that were due to appear in the traditional media, social media was where the unexpected comment popped up, or where they saw the first signs of issues that might, eventually, become stories for the traditional press.
Addison Lee and the cyclists
Addison Lee insipired the ire of cyclists across London last week with some controversial comments in their in-house magazine. Social360 spoke to CorpComms magazine about the issue for their article, ‘Cyclists Round on Addison Lee’.
Social media and corporate crisis communications
At a Social360 event in London this morning speakers from London Stock Exchange Group, PR firm Brunswick, law firm Schillings and Social360 discussed the present and future role of social media in crisis communications.
Social media monitoring and statistics
Statistics are a comforting measure for anyone interested in monitoring their reputation on social media. A simple number indicating a rise or fall in a metric such as volume or sentiment can give you an at-a-glance representation of how you stand on the social web. This isn’t in doubt. However it’s all too easy to place excessive confidence in the numbers that automated monitoring can generate.
The issues arise in the unstructured nature of social data. Whilst it’s easy to extract hard, meaningful data from something like a paid search marketing campaign, the data one can automatically extract from social conversation is far less reliable, whatever the statistics provider might say.
The Drum – NCP to monitor consumer conversation with Social360
From The Drum: Car parking business NCP has appointed social media monitoring specialist Social360 to track conversations about the brand.
http://thedrum.co.uk/news/2012/02/14/ncp-monitor-consumer-conversation-social360
Car park firm NCP calls in Social360 to listen to consumers – PRWeek
The Challenges of Monitoring – Part 1 – Ambiguity
Reply
In the first of a series of articles investigating some of the key challenges in social media monitoring, Social360’s COO Patrick Herridge investigates the issue of ambiguity. Continue reading