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  • In our clients’ words

    “I sleep better knowing that the Social360 team is diligently monitoring our social media channels and mentions. They are a watchful eye but also an intelligent one. Their understanding of what actually matters - to a healthcare company and our reputation - makes a huge difference.”
    Director
    Digital Communications, Global Healthcare Company
    We have worked with

Latest

Articles
30 Jan 2023
   — by Frank De Maria

Will Social Media Strike the Right Balance Between Freedom of Expression and an Audience’s Right to Know

In a controversial move last week, the Facebook and Instagram accounts of former President Donald Trump have been reinstated more than two years after he was banned for inciting violence when his supporters stormed the US Capitol on 6 January 2021. When he was barred, Trump’s account was the most followed on Facebook. The decision will allow him to […]

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Articles
23 Jan 2023
   — by Frank De Maria

In a polarized world business is the only institution viewed as trustworthy

Every year since 2000, venerable Public Relations outfit Edelman releases the Edelman Trust Barometer to coincide with the World Economic Forum in Davos, Switzerland. This year is no exception. Their findings for 2023 reveal that society believes that business is the “only institution seen as competent and ethical.” The Barometer delivers a raft of statistics that […]

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Articles
18 Jan 2023
   — by Frank De Maria

Artificial Influencers and their Impact on the News

The rise of the virtual (or artificial) influencer is a trend that will take the often-manipulative effects of social media to another level. Artificial influencers are computer-generated characters designed to mimic real people and interact on social media platforms. These digital personas are typically depicted as attractive, confident, and relatable to your personality, background, and […]

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“One of the key advantages of artificial influencers is that they can be created and controlled by a single entity...this allows for a high degree of control over the content and messaging...”
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